Monday, June 30, 2008

BMW Did Something Truly Innovative

Innovation is about taking two technologies that might not necessarily have anything in common and combining them to produce something new or solving a problem by applying a technological technique or idea as a solution. In the early years of aeroplanes, they where constructed from wood and cloth. In later years aluminium was used and now we use composite materials. Cars have always used hard body shells, so BMW tried using a flexible cloth-like material as a concept design and they have produced something fantastic:

No I don't think we will all be driving clothed cars in ten years time, but as a concept this is has all the hallmarks of an iconic design.