Nintendo's new business strategy is to get non-gamers to enjoy their new console by creating original titles that don't follow the traditional genres. Nintendo's promotional videos of the Wii have all involved lots of people playing in a party atmosphere. And I agree that Nintendo could be going in a direction that could create many new gamers. And this is why I agree 100% with Kim Pallister's Latest Post on how Nintendo is missing a golden opportunity and in my mind, fucking themselves and this new strategy of theirs.
I would recap what Kim said, but I think he puts the argument across much better than I could.