Artistic Expression on Consumer Culture

This is a Video of a robot that searches for pools of coke on the ground, sucks them up and then sprays it onto itself causing it's own eventual destruction.

I would say this is an accurate description of a drug addict, but with the artists use of Coca Cola it's expression on Consumer Culture is clear. And then that begs the question as to wither drug addiction is so dissimilar to modern consumerism.