The conference was very much targeted towards a Japanese audience. I know Microsoft is very good at presenting to a targeted audience, but this was excellent. Anyway the audio on the video is bilingual, so you get an English translation of the conference out of the left speaker and Japanese out of the right. So I suggest listening to the video through headphones.
A couple of observations:
- There are a few Japanese market exclusive titles.
- Only one version of the 360 will be sold in Japan and that will have a hard drive.
- The Mysterious Construction happening in Tokyo is going to be a gaming lounge dedicated to promoting the 360.
The head of Microsoft Japan said that Japan is a key focus for Microsoft this time around and I don't think he was just saying that either. Very few XBoxs where sold in the last generation and not many people seem interested in buying a 360 in Japan this time either. So Japan represents the biggest potential growth in Microsoft's console market. That is if, they get it right and convince the Japanese public that it is worth their Yen.
