Can't be arsed exsplaining so just Watch This Video, Read Some Of The Flame Comments On Slashdot, then Read Rory's Comments and know that I agree with Rory.
The only thing I can add is that Innovation is the current business buzzword and after the excitement has subsided, I suspect that either Widening Opportunity Gap or Personalised Customer Experiences will be the next. Either way C.K. Prahalad knows as he is the current visionary genius in these matters.