A subscription hardware service where they send you a new piece of hardware every month to upgrade your computer with.
As a service it could be done for £50 a month (or less) because the organisation running it would be able to bulk buy in huge quantities, if you got enough subscribers that is.
I think AMD will ship directly to anyone, but they only ship in units of a thousand. So this is how the service could work. With one organisation, bulk buying on behalf of all its members. The discounts would be brilliant and everybody who subscribes would have really cool hardware. They might even have big manufacturers take interest in doing a promotion or competing for business from the club by offering better deals.