Microsoft
Has Stated that they plan to axe games on XBLA that are underperforming. Meaning that:
- They have been out for over six months
- They have a Metacritic score below 65
- The trial purchase rate is less than 6%
Initially I was disgusted by this because I believe all the games on the service have value to someone and have archive value. But that 6% conversion rate suggests to me that some titles might be costing Microsoft money in bandwidth and server costs. If a new title came out and nobody bought their trial version, then Microsoft would make a loss on distributing those free trial versions.